This article was originally posted in PCMA Convene and was authored by David McMillin
Whether you have been in the association management industry for a long period of time or are new to the field, you most likely have been to an event. Concerts, parades, parties-they are all events and all require planning, especially since they attract different audiences. Aside from having audiences, they also all have a focal point, a person or thing that the event features. For conferences and meetings, the focal point is often the keynote speaker or speakers. Select the right speakers and you can have amazingly positive feedback; select the wrong keynote speaker and you can receive the complete opposite. TMG has steps you can take to help find the right speakers for your next event, large or small.