Sep 24, 2026
Talley Management Group, Inc. (Talley) has announced a partnership with Tourism Australia’s specialist unit Business Events Australia (BEA), marking the newest collaboration under Talley's Destination Marketing Organization In-Market Engagement Agency (DMO IMEA) program. The partnership will showcase Australia's business events offering to the North American association community, connecting association leaders with a destination recognized for its sector depth and long-term approach to knowledge and talent development.
"Talley is especially delighted to partner with Business Events Australia for the North American association market," said Gregg Talley, Chief Executive Officer of Talley Management Group, Inc. "Australia is one of the forerunners of a strategic and intentional sector approach, working alongside local governments and industries to grow expertise, workforce, and the wider talent pool. That kind of long-term, sector-led thinking aligns closely with how our association clients are approaching international growth, and it makes Australia a natural partner for this next chapter of the program."
Through the partnership, North American associations will gain a clearer view of Australia as a destination for their meetings, with practical insight into how hosting there can support international growth and mission impact. Rather than a sales pitch, the collaboration centers on honest peer perspectives from associations that have already met in Australia, alongside guidance on the business events offering and support available to make a future event feasible, from financial assistance at the bidding stage to Australia's depth of sector expertise. The goal is to help association leaders weigh the opportunity with confidence and see how Australia can help their communities thrive.
“Australia’s inspiring landscapes, vibrant cities, and globally recognized expertise make it the ideal stage for big thinking and innovation,” said Sally Cope, Executive General Manager, Industry and Business Events, Tourism Australia. “We are thrilled to partner with Talley Management Group to bring this message to life, connecting North American association leaders with Australia’s top minds, and welcoming their members Down Under.” The DMO IMEA program is designed to elevate destination partners' presence in key association markets through sustained, strategic efforts. This includes direct outreach to association executives, co-branded content, and curated events that align a destination's strengths with the specific needs of associations. The program's suite of initiatives includes invitation-only executive roundtables, strategic destination showcases, and client learning forums.
This collaboration underscores both organizations' dedication to community-building within the global meetings space. It also reinforces Talley's role as a trusted advisor for associations and destinations seeking to expand their international reach.
About Talley Management Group, Inc.
Talley Management Group, Inc. is a leading association management company that provides full-service management to professional societies and trade associations. With a focus on strategic growth and engagement, Talley partners with organizations to deliver customized solutions that drive success.
Learn more at https://talley.com/
About Business Events Australia
Business Events Australia raises awareness and consideration of Australia’s quality business events product offering for both association and incentive events, by delivering opportunities to educate, meet and do business with international business events planners and providing insights and partnerships to drive conversion.
For more information, visit: https://businessevents.australia.com/