Relevance is a challenge facing associations everywhere. How do you deliver value that keeps current members engaged while also drawing in new faces? There is a seemingly never-ending search for alternate sources of non-dues revenue and new programs to attract the younger demographic. With shrinking budgets, reduced resources and volunteers who have day jobs to focus on, however, staying relevant can seem like an impossible task. It can make associations wonder if there are any feasible opportunities for growth.
One type of program that continues to grow in popularity with associations is certification. More associations are seeing a gap they can fill between formal education and professional development to help drive workforce development. Before an association can make the decision to adopt a certification program, it is important to understand what it is and how it differs from a certificate program.