Talley Management Group, Inc. (TMG) proudly announces that it has been reaccredited by the Association Management Company Institute (AMC Institute). Achievement of AMC Institute Accreditation demonstrates an association management company’s (AMC) commitment and ability to deliver consistent quality service to present and prospective clients. AMCs who wish to remain Accredited must reapply for and complete the process every four years.
With the Certified Account Executive (CAE) Exam in just a few months (December 7 to be exact), Talley Management Group asked some of its CAEs to reflect on their decision to earn their CAE designation and how they prepared for the exam. TMG's Director of Association Management Services, Chuck Sapp, CPA, CAE, offered his insight into why he chose to earn it and how those taking it in December can prepare.
Relevance is a challenge facing associations everywhere. How do you deliver value that keeps current members engaged while also drawing in new faces? There is a seemingly never-ending search for alternate sources of non-dues revenue and new programs to attract the younger demographic. With shrinking budgets, reduced resources and volunteers who have day jobs to focus on, however, staying relevant can seem like an impossible task. It can make associations wonder if there are any feasible opportunities for growth.
One type of program that continues to grow in popularity with associations is certification. More associations are seeing a gap they can fill between formal education and professional development to help drive workforce development. Before an association can make the decision to adopt a certification program, it is important to understand what it is and how it differs from a certificate program.
At a recent certification development meeting conducted for a TMG client, I had the opportunity to spend some time with the client's testing agency, comparing notes on the current landscape for non-licensure certification programs. A few common themes emerged, namely internationalization, building ancillary products, and developing new certifications that leverage and trade on existing certifications. While in the most generic terms these are the familiar worries of relevance and sustainable growth, there are some specific things association leaders should consider.