TMG Thought Leadership

What You Need to Know When Marketing to Me- the Millennial!

Posted by Caroline Woodside on Feb 12, 2019 2:45:18 PM

Six o’clock is about the time I come home from a full day of class, work and a mildly maintained social life. With a coffee in hand, I sink into my 70’s style sofa crammed against the wall of our microscopic college apartment and begin my nighttime ritual. Phone? Check. Laptop on? Check. TV on and season one of “The Office” blaring? Check. Indie rock playing from my tablet? Check. Doing homework while all of this is happening? Check. Sensory overload? Definitely check.

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Topics: Marketing, Millennial, Communication, Internships, Millennials, Communications, digital marketing, digital devices, inbound marketing

Millennials by the Numbers

Posted by Lauren Schoener-Gaynor on May 15, 2018 4:30:35 PM

According to Urban Dictionary, (yes, I think that at times, it can be considered an accurate source), there are two wings of "millennial" that are often at odds with each other: Generation Y, people born between 1981-1991, and Generation Z, people born between 1991-2001. Both Generation Y and Generation Z can be called "Millennials," with the primary difference between the two being technology. Generation Y (my generation) grew up on personal computers, cell phones and video game systems. Generation Z has been attached to tablets, smartphones and apps since birth. While neither likes to be “lumped in” with the other, both generations are transforming and altering communication and identity all over the world. These changes directly effect how companies and associations are (and should be) marketing to millennials.

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Topics: Marketing, Millennial, Membership, Membership Marketing, Millennials, Social Media, Associations, Communications, Volunteers, digital marketing

How to Ensure Your Audience Engagement has a Nice "Ring" to It

Posted by Lauren Schoener-Gaynor on May 8, 2018 1:58:51 PM

Engagement doesn’t only apply to preparing to be married.

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Topics: Marketing, Engagement, Membership, Membership Marketing, Social Media, Association Management Software, Communications, LinkedIn, promotion

Can I Earn My Merit Badge in Branding?

Posted by Lauren Schoener-Gaynor on May 3, 2018 11:33:57 AM

After 108 years, what was the Boy Scouts of America (BSA), made the country’s jaw drop as they announced that its program for children 11 to 17 years old will be known as "Scouts BSA” beginning in February 2019. The reason for the change is that BSA now allow girls into their program-another headline that the organization made just a few months ago. Girls will now have the opportunity to even earn the highest-ranking award, the Eagle Award, despite the fact that Girl Scouts offers the same high-ranking award, the Gold Award. The parent organization name will remain the Boy Scouts of America and the Cub Scouts program will also keep its title. Are you confused yet?

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Topics: Marketing, Membership Marketing, Social Media, Strategic Planning, Communications, Mission, vision, Purpose

The Power of LinkedIn

Posted by Lauren Schoener-Gaynor on Apr 17, 2018 9:42:07 AM

Since social media management became popular and then, essentially, part of my job, I have seen a lot of changes, trends and missteps. One of the biggest mistakes I’ve been companies and associations make is discounting being on and effectively using LinkedIn. Too many times I have heard business owners, board members and even professionals say, “Yeh, we’re on LinkedIn, but we don’t do anything with it because we don’t have that many followers.” Those words are like pins in my eye. They hurt. So many messages are going unheard because there are still so many people who really don’t understand the power of LinkedIn.

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Topics: Marketing, Membership Marketing, Social Media, Thought Leadership, Communications, digital marketing, LinkedIn, promotion

March Madness? Not when it comes to meeting marketing

Posted by Lauren Schoener-Gaynor on Mar 16, 2018 8:36:44 AM

March Madness has begun. Brackets are being developed, lucky jerseys are being worn daily-fans are ready. When it comes to marketing a meeting however, there is no place for madness.

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Topics: Marketing, Meeting Planning, Meetings, Trends, Communication, Membership Marketing, Social Media, Conference Management, Meetings and Events, Communications, Conference Planning, Convention Management, Event Experiences, March Madness

Top Tools for your Association to Nail Online Collaboration and Meetings

Posted by Joseph Sapp on Jan 31, 2018 3:15:00 PM

If you work with an association, you know that collaborating with volunteers located around the country or even the world is an everyday occurrence—and, at times, a challenge. Volunteer leaders of associations have day jobs and busy schedules, after all, which makes it more critical to ensure efficient and effective communication and making the most out of the times we can get everyone on the phone together! We at Talley Management know how vital collaboration between volunteers is to an association’s well-being and future, which is why we’re dedicating this post to some of our favorite tools for organizing successful and seamless online board or committee meetings.

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Topics: Association Management, Technology, Communications, collaboration, Board Management, Volunteers

Stop the Lies! How Associations Can Fight Fake News

Posted by Joseph Sapp on Jul 24, 2017 3:15:00 PM

We’re hearing the term more and more—fake news. Unfounded headlines and “news” that is, at the least, misleading (think all those sensationalized “clickbait” headlines in your Facebook feed) and, at the worst, downright false. The Internet has driven up the popularity of fake news as a tool for generating buzz and revenue. We are, after all, all scrambling for some attention online, and what better tool to accomplish this mission than an eye-catching headline à la National Enquirer?

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Topics: Fake News, Communications

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