TMG Thought Leadership

Millennials by the Numbers

Posted by Lauren Schoener-Gaynor on May 15, 2018 4:30:35 PM

According to Urban Dictionary, (yes, I think that at times, it can be considered an accurate source), there are two wings of "millennial" that are often at odds with each other: Generation Y, people born between 1981-1991, and Generation Z, people born between 1991-2001. Both Generation Y and Generation Z can be called "Millennials," with the primary difference between the two being technology. Generation Y (my generation) grew up on personal computers, cell phones and video game systems. Generation Z has been attached to tablets, smartphones and apps since birth. While neither likes to be “lumped in” with the other, both generations are transforming and altering communication and identity all over the world. These changes directly effect how companies and associations are (and should be) marketing to millennials.

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Topics: Volunteers, Membership Marketing, Membership, Associations, Communications, digital marketing, Marketing, Social Media, Millennials, Millennial

The Power of LinkedIn

Posted by Lauren Schoener-Gaynor on Apr 17, 2018 9:42:07 AM

Since social media management became popular and then, essentially, part of my job, I have seen a lot of changes, trends and missteps. One of the biggest mistakes I’ve been companies and associations make is discounting being on and effectively using LinkedIn. Too many times I have heard business owners, board members and even professionals say, “Yeh, we’re on LinkedIn, but we don’t do anything with it because we don’t have that many followers.” Those words are like pins in my eye. They hurt. So many messages are going unheard because there are still so many people who really don’t understand the power of LinkedIn.

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Topics: digital marketing, LinkedIn, Social Media, Membership Marketing, Marketing, Communications, Thought Leadership, promotion

Advocacy and Awareness – The Importance of Building and Mobilizing a Community

Posted by Meghan Buzby on Mar 22, 2018 2:01:50 PM

If you build the tools to educate and empower a community, they will come together to speak up.

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Topics: Trends, digital marketing, Marketing, advocacy, awareness, public awareness campaign, American Migraine Foundation

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