TMG Thought Leadership

Keep SPAM in the (trash) Can

Posted by TMG Marcomm Team on May 1, 2019 3:19:00 PM

Yes, believe it or not, SPAM is still on the shelves, even with many trying to eat clean, green, carb free, protein heavy or just lettuce and water. Difference between today and 1937 when Mr. Hormel developed SPAM is that it now lives on both shelves and in inboxes.

Read More

Topics: Marketing, Membership Marketing, digital marketing, inbound marketing

What You Need to Know When Marketing to Me- the Millennial!

Posted by Caroline Woodside on Feb 12, 2019 2:45:18 PM

Six o’clock is about the time I come home from a full day of class, work and a mildly maintained social life. With a coffee in hand, I sink into my 70’s style sofa crammed against the wall of our microscopic college apartment and begin my nighttime ritual. Phone? Check. Laptop on? Check. TV on and season one of “The Office” blaring? Check. Indie rock playing from my tablet? Check. Doing homework while all of this is happening? Check. Sensory overload? Definitely check.

Read More

Topics: Marketing, Millennial, Communication, Internships, Millennials, Communications, digital marketing, digital devices, inbound marketing

Millennials by the Numbers

Posted by Lauren Schoener-Gaynor on May 15, 2018 4:30:35 PM

According to Urban Dictionary, (yes, I think that at times, it can be considered an accurate source), there are two wings of "millennial" that are often at odds with each other: Generation Y, people born between 1981-1991, and Generation Z, people born between 1991-2001. Both Generation Y and Generation Z can be called "Millennials," with the primary difference between the two being technology. Generation Y (my generation) grew up on personal computers, cell phones and video game systems. Generation Z has been attached to tablets, smartphones and apps since birth. While neither likes to be “lumped in” with the other, both generations are transforming and altering communication and identity all over the world. These changes directly effect how companies and associations are (and should be) marketing to millennials.

Read More

Topics: Marketing, Millennial, Membership, Membership Marketing, Millennials, Social Media, Associations, Communications, Volunteers, digital marketing

The Power of LinkedIn

Posted by Lauren Schoener-Gaynor on Apr 17, 2018 9:42:07 AM

Since social media management became popular and then, essentially, part of my job, I have seen a lot of changes, trends and missteps. One of the biggest mistakes I’ve been companies and associations make is discounting being on and effectively using LinkedIn. Too many times I have heard business owners, board members and even professionals say, “Yeh, we’re on LinkedIn, but we don’t do anything with it because we don’t have that many followers.” Those words are like pins in my eye. They hurt. So many messages are going unheard because there are still so many people who really don’t understand the power of LinkedIn.

Read More

Topics: Marketing, Membership Marketing, Social Media, Thought Leadership, Communications, digital marketing, LinkedIn, promotion

Advocacy and Awareness – The Importance of Building and Mobilizing a Community

Posted by Meghan Buzby on Mar 22, 2018 2:01:50 PM

If you build the tools to educate and empower a community, they will come together to speak up.

Read More

Topics: Marketing, Trends, public awareness campaign, advocacy, awareness, digital marketing, American Migraine Foundation

Follow Us

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Our Team