TMG Thought Leadership

What You Need to Know When Marketing to Me- the Millennial!

Posted by Caroline Woodside on Feb 12, 2019 2:45:18 PM

Six o’clock is about the time I come home from a full day of class, work and a mildly maintained social life. With a coffee in hand, I sink into my 70’s style sofa crammed against the wall of our microscopic college apartment and begin my nighttime ritual. Phone? Check. Laptop on? Check. TV on and season one of “The Office” blaring? Check. Indie rock playing from my tablet? Check. Doing homework while all of this is happening? Check. Sensory overload? Definitely check.

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Topics: Marketing, Millennial, Communication, Internships, Millennials, Communications, digital marketing, digital devices, inbound marketing

Why Public Relations Isn’t Dead

Posted by Lauren Schoener-Gaynor on Sep 20, 2018 5:09:56 PM

When I started college, my professor said that the difference between public relations (PR) and advertising was that advertising was paid and that PR wasn’t. I think I heard the proverbial “record” come to a screeching halt since I, like most of my classmates, thought that that meant that we wouldn’t ever get paid. Obviously, that’s far from the truth.

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Topics: Marketing, Press Release, TMG Blog, Public Relations, PR

Millennials by the Numbers

Posted by Lauren Schoener-Gaynor on May 15, 2018 4:30:35 PM

According to Urban Dictionary, (yes, I think that at times, it can be considered an accurate source), there are two wings of "millennial" that are often at odds with each other: Generation Y, people born between 1981-1991, and Generation Z, people born between 1991-2001. Both Generation Y and Generation Z can be called "Millennials," with the primary difference between the two being technology. Generation Y (my generation) grew up on personal computers, cell phones and video game systems. Generation Z has been attached to tablets, smartphones and apps since birth. While neither likes to be “lumped in” with the other, both generations are transforming and altering communication and identity all over the world. These changes directly effect how companies and associations are (and should be) marketing to millennials.

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Topics: Marketing, Millennial, Membership, Membership Marketing, Millennials, Social Media, Associations, Communications, Volunteers, digital marketing

How to Ensure Your Audience Engagement has a Nice "Ring" to It

Posted by Lauren Schoener-Gaynor on May 8, 2018 1:58:51 PM

Engagement doesn’t only apply to preparing to be married.

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Topics: Marketing, Engagement, Membership, Membership Marketing, Social Media, Association Management Software, Communications, LinkedIn, promotion

Can I Earn My Merit Badge in Branding?

Posted by Lauren Schoener-Gaynor on May 3, 2018 11:33:57 AM

After 108 years, what was the Boy Scouts of America (BSA), made the country’s jaw drop as they announced that its program for children 11 to 17 years old will be known as "Scouts BSA” beginning in February 2019. The reason for the change is that BSA now allow girls into their program-another headline that the organization made just a few months ago. Girls will now have the opportunity to even earn the highest-ranking award, the Eagle Award, despite the fact that Girl Scouts offers the same high-ranking award, the Gold Award. The parent organization name will remain the Boy Scouts of America and the Cub Scouts program will also keep its title. Are you confused yet?

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Topics: Marketing, Membership Marketing, Social Media, Strategic Planning, Communications, Mission, vision, Purpose

The Power of LinkedIn

Posted by Lauren Schoener-Gaynor on Apr 17, 2018 9:42:07 AM

Since social media management became popular and then, essentially, part of my job, I have seen a lot of changes, trends and missteps. One of the biggest mistakes I’ve been companies and associations make is discounting being on and effectively using LinkedIn. Too many times I have heard business owners, board members and even professionals say, “Yeh, we’re on LinkedIn, but we don’t do anything with it because we don’t have that many followers.” Those words are like pins in my eye. They hurt. So many messages are going unheard because there are still so many people who really don’t understand the power of LinkedIn.

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Topics: Marketing, Membership Marketing, Social Media, Thought Leadership, Communications, digital marketing, LinkedIn, promotion

Advocacy and Awareness – The Importance of Building and Mobilizing a Community

Posted by Meghan Buzby on Mar 22, 2018 2:01:50 PM

If you build the tools to educate and empower a community, they will come together to speak up.

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Topics: Marketing, Trends, public awareness campaign, advocacy, awareness, digital marketing, American Migraine Foundation

March Madness? Not when it comes to meeting marketing

Posted by Lauren Schoener-Gaynor on Mar 16, 2018 8:36:44 AM

March Madness has begun. Brackets are being developed, lucky jerseys are being worn daily-fans are ready. When it comes to marketing a meeting however, there is no place for madness.

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Topics: Marketing, Meeting Planning, Meetings, Trends, Communication, Membership Marketing, Social Media, Conference Management, Meetings and Events, Communications, Conference Planning, Convention Management, Event Experiences, March Madness

Marketing to the Millennial Mind

Posted by Shawnna Kerns on Jul 5, 2016 8:32:14 AM

Ah, the dreaded Millennials—Gen Y—Gen “Me”. Sometimes suited with the outfit of “lazy, entitled, technology reliant youth”, what is it that makes this generation so different and difficult to understand? This group of individuals, born between the years of 1980 and 2000, number anywhere between 52.8 and 86 million and are said to be more than 50% of the workforce by 2020.  The largest generation thus far in our history will prove to be the most lucrative marketing opportunity yet, begging the question, how do you tap into their needs and wants?

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Topics: Marketing, Millennial, Thought Leadership

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