TMG Thought Leadership

Delivering Great Customer Service All Year Round

Posted by TMG on Oct 2, 2018 2:14:17 PM

Customer service is a very large part of the Talley Management Group’s business philosophy-our team members follow our Core Values, serving with passion and pride. In acknowledgement of “Customer Service Appreciation Week,” TMG team members offer some of the ways they provide our client partners with the best customer service possible, every day, all year round.

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Topics: Core Values, Membership, customer service, TMG Blog

Managing the American Registry for Migraine Research: How picking up the phone rather than sending an email has made a difference in just a few months

Posted by Anna Quinn, MPH, RYT on Sep 4, 2018 11:38:02 AM

When I started my position as the American Registry for Migraine Research Administrator for Talley Management, Inc.’s (TMG) client partner American Headache Society (AHS), I started reviewing AHS’s site evaluation, a beginning point for my work as the new administrator for our registry. This informal evaluation helped me understand what was happening at each of the sites on the ground while also allowing me to immediately work with each site’s team to troubleshoot or provide feedback. The biggest change from the typical introduction and evaluation with my process? I connected directly with the site’s team rather than just sending an email that, unfortunately, would most likely be deleted.

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Topics: Membership, public awareness campaign, advocacy, awareness, American Migraine Foundation, productivity, customer service, association management company, strategic development, American Headache Society, database management

Need a Reason to Join an Association? TMG Gives You 5

Posted by Lauren Schoener-Gaynor on Jun 12, 2018 5:08:49 PM

Within the association management company (AMC) industry, we joke that there is an association for everything, but it’s definitely not far from the truth.

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Topics: Membership, advocacy, volunteering, association management company

Millennials by the Numbers

Posted by Lauren Schoener-Gaynor on May 15, 2018 4:30:35 PM

According to Urban Dictionary, (yes, I think that at times, it can be considered an accurate source), there are two wings of "millennial" that are often at odds with each other: Generation Y, people born between 1981-1991, and Generation Z, people born between 1991-2001. Both Generation Y and Generation Z can be called "Millennials," with the primary difference between the two being technology. Generation Y (my generation) grew up on personal computers, cell phones and video game systems. Generation Z has been attached to tablets, smartphones and apps since birth. While neither likes to be “lumped in” with the other, both generations are transforming and altering communication and identity all over the world. These changes directly effect how companies and associations are (and should be) marketing to millennials.

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Topics: Marketing, Millennial, Membership, Membership Marketing, Millennials, Social Media, Associations, Communications, Volunteers, digital marketing

How to Ensure Your Audience Engagement has a Nice "Ring" to It

Posted by Lauren Schoener-Gaynor on May 8, 2018 1:58:51 PM

Engagement doesn’t only apply to preparing to be married.

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Topics: Marketing, Engagement, Membership, Membership Marketing, Social Media, Association Management Software, Communications, LinkedIn, promotion

It's Draft Day! What You Can Learn When “Drafting” Your Association’s Team

Posted by Lauren Schoener-Gaynor on Apr 26, 2018 11:32:19 AM

It’s DRAFT DAY! Today is the day that football fans everywhere gather and tune-in to see where the fate of their team and its upcoming season lie. While it may seem far-fetched, associations can learn a lot from the NFL when it comes to “drafting” its own team. We’ve collected a few things to consider when developing your team, whether it be staff or volunteer, that will score you a definite touchdown.

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Topics: Leadership, Membership, Associations, Board Management, Volunteers, Draft Day

Customer Service: It’s Not Just for the Cable Company

Posted by Joseph Sapp on Apr 12, 2018 2:15:22 PM

Did you know that 81% of customers are willing to return to a company or business after receiving great customer service?

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Topics: Membership, Strategic Planning, Support Staff, customer service, business plan

How to Improve Your Member Retention

Posted by Joseph Sapp on Jan 3, 2018 8:45:00 AM

For those associations who have a calendar based membership, you are facing down another member retention campaign. Why do we do this to ourselves? The end of the year always means fighting with holiday budgets, time out of the office and lots of other things grabbing the attention of our members.

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Topics: Association Management, Retention, Membership

5 Tips for Amping Up your Association's Membership Renewals

Posted by Joseph Sapp on Jul 6, 2017 9:03:00 AM

The year is nearing an end and it’s time for membership renewals. If you’re like most people, this is what your renewal process looks like: ,  Grab last year’s notice, dust it offupdate a few things and away it goes.  Sounds about right? Well, if it does, stop!  Membership renewal is a key lifeline for any association, so treat it with the care it deserves. We’ve included 5 simple strategies for enhancing your renewal communications. Use them and watch your renewal rate go up.

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Topics: Membership, Renewals

9 Ways to Help Increase Member Retention Rates

Posted by Nelly Flumo on Jul 12, 2016 9:17:07 AM

Can you imagine being a member of an organization and not quite sure on what it stands for? Would you feel like you belonged or would you feel motivated to assist that organization in reaching its goals?  If you are like me, then of course not, you would question why you even joined. Membership retention and engagement is indeed one of the greatest challenges most membership based organizations face.

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Topics: Recruitment, Retention, Membership, Membership Marketing, Thought Leadership

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