TMG Thought Leadership

Millennials by the Numbers

Posted by Lauren Schoener-Gaynor on May 15, 2018 4:30:35 PM

According to Urban Dictionary, (yes, I think that at times, it can be considered an accurate source), there are two wings of "millennial" that are often at odds with each other: Generation Y, people born between 1981-1991, and Generation Z, people born between 1991-2001. Both Generation Y and Generation Z can be called "Millennials," with the primary difference between the two being technology. Generation Y (my generation) grew up on personal computers, cell phones and video game systems. Generation Z has been attached to tablets, smartphones and apps since birth. While neither likes to be “lumped in” with the other, both generations are transforming and altering communication and identity all over the world. These changes directly effect how companies and associations are (and should be) marketing to millennials.

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Topics: Volunteers, Membership Marketing, Membership, Associations, Communications, digital marketing, Marketing, Social Media, Millennials, Millennial

How to Ensure Your Audience Engagement has a Nice "Ring" to It

Posted by Lauren Schoener-Gaynor on May 8, 2018 1:58:51 PM

Engagement doesn’t only apply to preparing to be married.

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Topics: LinkedIn, promotion, Social Media, Communications, Association Management Software, Membership Marketing, Membership, Marketing, Engagement

Can I Earn My Merit Badge in Branding?

Posted by Lauren Schoener-Gaynor on May 3, 2018 11:33:57 AM

After 108 years, what was the Boy Scouts of America (BSA), made the country’s jaw drop as they announced that its program for children 11 to 17 years old will be known as "Scouts BSA” beginning in February 2019. The reason for the change is that BSA now allow girls into their program-another headline that the organization made just a few months ago. Girls will now have the opportunity to even earn the highest-ranking award, the Eagle Award, despite the fact that Girl Scouts offers the same high-ranking award, the Gold Award. The parent organization name will remain the Boy Scouts of America and the Cub Scouts program will also keep its title. Are you confused yet?

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Topics: vision, Mission, Strategic Planning, Membership Marketing, Marketing, Communications, Social Media, Purpose

The Power of LinkedIn

Posted by Lauren Schoener-Gaynor on Apr 17, 2018 9:42:07 AM

Since social media management became popular and then, essentially, part of my job, I have seen a lot of changes, trends and missteps. One of the biggest mistakes I’ve been companies and associations make is discounting being on and effectively using LinkedIn. Too many times I have heard business owners, board members and even professionals say, “Yeh, we’re on LinkedIn, but we don’t do anything with it because we don’t have that many followers.” Those words are like pins in my eye. They hurt. So many messages are going unheard because there are still so many people who really don’t understand the power of LinkedIn.

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Topics: digital marketing, LinkedIn, Social Media, Membership Marketing, Marketing, Communications, Thought Leadership, promotion

March Madness? Not when it comes to meeting marketing

Posted by Lauren Schoener-Gaynor on Mar 16, 2018 8:36:44 AM

March Madness has begun. Brackets are being developed, lucky jerseys are being worn daily-fans are ready. When it comes to marketing a meeting however, there is no place for madness.

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Topics: Convention Management, Event Experiences, Conference Planning, Communications, Meetings and Events, Conference Management, Trends, Social Media, Meetings, Marketing, Meeting Planning, Membership Marketing, Communication, March Madness

9 Ways to Help Increase Member Retention Rates

Posted by Nelly Flumo on Jul 12, 2016 9:17:07 AM

Can you imagine being a member of an organization and not quite sure on what it stands for? Would you feel like you belonged or would you feel motivated to assist that organization in reaching its goals?  If you are like me, then of course not, you would question why you even joined. Membership retention and engagement is indeed one of the greatest challenges most membership based organizations face.

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Topics: Membership, Membership Marketing, Recruitment, Retention, Thought Leadership

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