Recently, Talley’s Association Management Services Division made the trip to the Mid-Atlantic Society of Association Executives’ March Membership Madness half day education session. Led by Todd Von Deak, CAE and Ethan Gray, CAE, the session provided a unique overview of multiple membership issues. Instead of a traditional session focused on issues that Todd and Ethan picked out, this session was totally crowd sourced. The direction of the session was dependent on the attendees and what they wanted to cover. This unique session format provided the attendees the opportunity to engage not only with the presenters, but also fellow attendees; which included a group of attendees who attended via virtual video conference.