Six o’clock is about the time I come home from a full day of class, work and a mildly maintained social life. With a coffee in hand, I sink into my 70’s style sofa crammed against the wall of our microscopic college apartment and begin my nighttime ritual. Phone? Check. Laptop on? Check. TV on and season one of “The Office” blaring? Check. Indie rock playing from my tablet? Check. Doing homework while all of this is happening? Check. Sensory overload? Definitely check.
According to Urban Dictionary, (yes, I think that at times, it can be considered an accurate source), there are two wings of "millennial" that are often at odds with each other: Generation Y, people born between 1981-1991, and Generation Z, people born between 1991-2001. Both Generation Y and Generation Z can be called "Millennials," with the primary difference between the two being technology. Generation Y (my generation) grew up on personal computers, cell phones and video game systems. Generation Z has been attached to tablets, smartphones and apps since birth. While neither likes to be “lumped in” with the other, both generations are transforming and altering communication and identity all over the world. These changes directly effect how companies and associations are (and should be) marketing to millennials.
Ah, the dreaded Millennials—Gen Y—Gen “Me”. Sometimes suited with the outfit of “lazy, entitled, technology reliant youth”, what is it that makes this generation so different and difficult to understand? This group of individuals, born between the years of 1980 and 2000, number anywhere between 52.8 and 86 million and are said to be more than 50% of the workforce by 2020. The largest generation thus far in our history will prove to be the most lucrative marketing opportunity yet, begging the question, how do you tap into their needs and wants?