The year is nearing an end and it’s time for membership renewals. If you’re like most people, this is what your renewal process looks like: , Grab last year’s notice, dust it offupdate a few things and away it goes. Sounds about right? Well, if it does, stop! Membership renewal is a key lifeline for any association, so treat it with the care it deserves. We’ve included 5 simple strategies for enhancing your renewal communications. Use them and watch your renewal rate go up.