According to Urban Dictionary, (yes, I think that at times, it can be considered an accurate source), there are two wings of "millennial" that are often at odds with each other: Generation Y, people born between 1981-1991, and Generation Z, people born between 1991-2001. Both Generation Y and Generation Z can be called "Millennials," with the primary difference between the two being technology. Generation Y (my generation) grew up on personal computers, cell phones and video game systems. Generation Z has been attached to tablets, smartphones and apps since birth. While neither likes to be “lumped in” with the other, both generations are transforming and altering communication and identity all over the world. These changes directly effect how companies and associations are (and should be) marketing to millennials.
After 108 years, what was the Boy Scouts of America (BSA), made the country’s jaw drop as they announced that its program for children 11 to 17 years old will be known as "Scouts BSA” beginning in February 2019. The reason for the change is that BSA now allow girls into their program-another headline that the organization made just a few months ago. Girls will now have the opportunity to even earn the highest-ranking award, the Eagle Award, despite the fact that Girl Scouts offers the same high-ranking award, the Gold Award. The parent organization name will remain the Boy Scouts of America and the Cub Scouts program will also keep its title. Are you confused yet?
Since social media management became popular and then, essentially, part of my job, I have seen a lot of changes, trends and missteps. One of the biggest mistakes I’ve been companies and associations make is discounting being on and effectively using LinkedIn. Too many times I have heard business owners, board members and even professionals say, “Yeh, we’re on LinkedIn, but we don’t do anything with it because we don’t have that many followers.” Those words are like pins in my eye. They hurt. So many messages are going unheard because there are still so many people who really don’t understand the power of LinkedIn.
March Madness has begun. Brackets are being developed, lucky jerseys are being worn daily-fans are ready. When it comes to marketing a meeting however, there is no place for madness.
Topics: Marketing, Meeting Planning, Meetings, Trends, Communication, Membership Marketing, Social Media, Conference Management, Meetings and Events, Communications, Conference Planning, Convention Management, Event Experiences, March Madness
No matter what the core goal or objective of your meeting or event a successful result will inspire, engage, bring together, and/or educate your attendees. If you are organizing the US Open, a city-wide convention or a corporate event, securing sponsorships not only brings in added revenue and the ability to enhance the overall attendee experience but also can increase value and opportunity for both the sponsors and participants alike. With the ever increasing pressure to increase revenue and lower expenses meeting professionals are continually looking for creative ways to leverage sponsorships.
As our company grows and innovates to stay current with our client’s needs, as well as for our own corporate success, so must each and every individual staff innovate and evolve. Some of the first questions we ask each client: are they on Twitter, LinkedIn, or Facebook? Do they blog? Further, how are they leveraging new media to reach out to their constituents? We recognize the importance of this wide open communication model to each of our clients and so why not ourselves?